Brand trust

What is BIMI?

How strong authentication can support a verified brand presentation in participating inboxes.

Built on authentication

BIMI lets an eligible domain publish brand-logo information for participating receiving systems. It depends on strong email authentication and an enforced DMARC policy.

Not a universal promise

Mailbox providers decide whether and how to display BIMI. Some require additional verification, and a valid record does not guarantee a logo appears in every inbox.